The Contextual Graph
The Multi-Trillion Dollar Digital Network
Google owns the knowledge graph. If there is any information you want to know, you search Google or use one of Google’s products to find your answer. Services like Maps, Images, Video, Shopping, and Search contribute to this network of information that Google knows about the world.
Facebook owns the social graph. With over one billion users, Facebook has the most extensive relationship network. Facebook knows what music, movies, places, books, food, causes, and people you like. If users contribute the right content, Facebook’s platform has the potential to create an accurate digital representation of your social life.
There is a new graph that will be more valuable than the knowledge and social graph over the next decade. The Contextual Graph, a term coined by Shane Patterson, is the relationship between you and every smart hardware...
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