Age Of Suggestion
The battle for consumer’s attention is increasing and winning products will be the ones that provide relevant and accurate suggestions.
In the late 90’s there were over 20 search engines categorized by different dynamics and chracretists. Some were manually curated and others used web crawlers to create a graph of links between websites. Regardless of the technique used to build the search index, users of the engines were responsible for typing the question they wanted to answer for. Today we know that the winner from the last 20 years of search is Google.
As we transitioned through the early 2000’s, search was infused into every product. Napster, MySpace, Facebook, Twitter, Instagram, and YouTube all built amazing companies around allowing users to create, share and search content. Today more than half of the world is online increasing the number of content creators, bots, and...
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